Sun at the booth
Night mode is exaggerated on purpose: at a booth in full sun, subtle dusk lighting doesn't show.
Case study · In production
EQUIBOX: a 3D quoting tool and sales system.
EQUIBOX manufactures horse stalls and modular horse barns in Berazategui, Buenos Aires province, Argentina. I built their complete system: a 3D quoting tool where buyers design their barn, a dashboard where sales reps quote with pricing, shipping and financing, and an app that keeps working with no signal at agricultural shows.
The problem
Endless combinations, one quote by hand.
A modular horse barn isn't an off-the-shelf product. One stud farm wants eight stalls in a row with a tack room; another, two facing rows; another, an L-shaped layout. Add to that the size of each stall, the walls, the doors, the accessories and the distance to the ranch where it gets installed.
Every combination changed the price, the freight and what had to be built. And much of the selling happens at agricultural shows, in front of the customer, often with no signal and the sun glaring on the screen.
What was built
One system, three fronts.
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01 · Public
3D quoting tool
Buyers design their barn and see it in 3D as they choose.
- Live render with real wood textures and day/night mode
- 7-step wizard
- Single-row, back-to-back, facing, L-shaped or U-shaped layouts
- PDF spec sheet with views from the render
- Quote request over WhatsApp with the configuration
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02 · Sales reps
Sales dashboard
Sales reps quote with pricing and handle follow-up.
- Prices visible only with a sales rep login
- Shipping calculated per kilometer with Google Maps
- Payment plans, installments and discount coupons
- CRM with statuses, next follow-ups and collections
- Reports and admin and sales rep roles
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03 · Field
Infrastructure
Designed to be used out in the field, with or without signal.
- Installable app that works offline
- Quotes that sync when signal returns, without duplicating contacts
- Automatic email notification for every quote
- Database with row-level security and request limits
How a sale flows
From the booth to the signed quote.
A sale from start to finish, with the same rules at every step.
- 01The buyer designs the barnOn their phone, on the website or with the sales rep at the booth.
- 02They request a quote on WhatsAppThe message arrives with the full configuration.
- 03The sales rep quotes with pricingAdding shipping per kilometer and the payment plan.
- 04The PDF goes outWith the isometric view and the floor plan from the same render.
- 05It's logged in the CRMWith its status, the next follow-up and collections.
Design decisions
Built for where the selling really happens.
Smooth 3D on an iPad
Resolution, shadows and lights tuned so the render doesn't stutter on a tablet.
No signal
Quotes are saved on the device and sync automatically when the connection returns.
A faithful PDF
The quote includes views from the same render the customer saw, plus photos of the accessories.
Screenshots
The quoting tool, by day and by night.
Live 3D renderingSales dashboardCRMOffline appDelivery by distanceAutomatic PDFWhatsApp orders
Frequently asked questions
About the case.
01What is EQUIBOX?
A manufacturer of horse stalls and modular stables in Berazategui, Buenos Aires, Argentina, that sells at its factory, over WhatsApp and at agricultural shows.
02What did Facundo Campo build for EQUIBOX?
The complete quoting and sales system: a public 3D quoting tool where buyers build their stable, a sales panel with prices, per-kilometer shipping, payment plans and CRM, and an installable app that works offline.
03Can I see the quoting tool live?
Yes, it is in production at cotizador.equiboxarg.com. The part with prices and CRM is only for the company’s sales reps.